22 Mar Make Your Ad Work For You
Here at the Local Directory we want you, our advertisers, to get the most from your ads in our magazines. We’re firm believers in helping to make your ad work for you so can be very flexible with formats and content.
Having been in the business for approaching 12 years now, we consider ourselves to be pretty well versed in the arts of publishing and advertising and would love to pass our combined amassed knowledge and expertise on to our advertisers so that they have the best chance of success with their advertising messages.
Depending on the type of business you’re in, we might recommend a number of different treatments for your booked advertising space. For example, you might want to use your ad space as an advertorial (a promoted editorial type of piece) rather than a traditional advert.
A good example of this is shown below with Cloudy2Clear’s full page booking:
In the above you can see that the client has split their full page ad space in two and used the top half as editorial and the bottom half as a more conventional ad design space.
Of course you might want to follow another creative route such as using the space for a Frequently Asked Questions (FAQ) page or perhaps a Q&A with one of your company directors. You might even want to focus on news or calendar events in your industry – the choice is yours.
We’d love to talk to you about what we think would work best so don’t hesitate to give us a call on 01494 72 7000 or send us an email.