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Bovingdon & Apsley

Bovingdon & Apsley was the seventh Local Directory magazine to be launched in October 2014.

The village of Bovingdon is about three miles south-west of the town of Hemel Hempstead. Surrounded by Green Belt farmland, it was first mentioned in deeds from 1200 as “Bovyndon”. It is home to HMP The Mount and the disused Bovingdon airfield (a former RAF bomber station) to the north-west. The Chiltern Way footpath runs to the south-east of the village from the south-east to the northeast. Records from the village date back to the thirteenth century and show straw plaiting as an important industry.

Bovingdon’s best known landmark is the Ryder Memorial well-like structure, built in 1881 and located at the south eastern end of the village at the cross-roads of the High Street, Green Lane and Church Street. Bovingdon still has a vibrant village centre concentrated along the High Street with a number of shops and other services, as well as a few pubs and restaurants.

Apsley, a suburb of Hemel Hempstead, was a 19th century mill village and is now a historic industrial site. Its position at the confluence of two rivers – the Gade and the Bulbourne – made it ideal for the location of water mills serving local agriculture, and the famous Dickinson Paper Mill (now closed). It was the construction of the trunk canal (later to be called the Grand Union Canal) between London and the Midlands through the valley in 1798 that heralded Apsley’s industrial rise at the start of the 19th century. The canal provided an easy way of transporting the raw and manufactured products to and from the mills. The Frogmore Paper Mill is still a working paper mill and visitor centre located in some of the original mill buildings. It is the oldest surviving mechanical paper mill in the world and also serves as the site for the Apsley Paper Trail.

The Bovingdon & Apsley edition of Local Directory is distributed to homes in the HP3 and HP4 postal area which includes:






The Bovingdon and Apsley Local Directory is delivered to over 8,000 homes every month; by advertising in all 13 Local Directory publications your business could reach over 110,000 homes locally!

The Bovingdon and Apsley Local Directory is a gem of information, packed full of products & services mainly from local businesses, as well as interesting articles, informative editorials, events, a cookery page, book review, community page, children’s page, puzzles & essential local information.

Our rates are excellent value and we offer some great packages for long-term advertisers. All directories are published monthly in A5 format. A quarter page ad costs as little as £68 per month (based on 12 months booking in 3 magazines) – in full colour!

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What Our Customers Say

Over the past eight years that we have been advertising with The Local Directory, I have not had the chance to express my gratitude for the hard work and efforts that you and your team have put in to helping us gain a great clientele and become one of the region’s most well-known building companies.

We believe that advertising with you has not only gained Ultimate Construction recognition within our surrounding towns, but has also given the community who receive the magazine a sense of confidence that Ultimate Construction is a company here to stay! Once again many thanks for all you have done and we look forward to continuing our relationship with The Local Directory for many years to come.

AdamOwner, Ultimate Construction

Since we started advertising with The Local Directory, we have received a surprisingly high number of referrals. Our customers are pleased to find us in the Directory and it’s a great guide for local businesses in the area. One of the main reasons we advertise regularly, is that it’s good value for money: its distribution is certified so you know that every household will receive it. It has a great mix of editorial content as well as advertising and is always interesting to read when it arrives each month. Would recommend it as a great medium to increase awareness and sales to any local business.

JessManager, The Love Your Water™ Team

When getting your message out to your audience – the Local Directory is a key player in getting it to those who you want to share it with! I have never been disappointed with the input from the team and communications with Nisha has always gone very smoothly. A very professional, well organised and presented company. Excellent value for money advertising too!

AnnaManager, Wheelhouse Vets

I have been pleasantly surprised by the response I have received by advertising in the Local Directory for the last few months. I was slightly dubious at first but I have had, on average, a couple of good enquiries each week and as a result of this have decided not only to continue my advertising for longer than I had anticipated, but have also put my advertisement into more magazines. To anyone who is unsure I would say give it a go!!’

Barry HolmesOwner, Holmes Garden Services

iFillYa Kitchens & Bathrooms have been using the Local Directory to advertise our company and services for about three years. Originally we advertised in the Amersham Local Directory, but we have been so delighted with the number of enquiries we received from this advertising that we soon expanded into advertising in the Chalfont and then Beaconsfield Local Directories. As a small but expanding family-run business looking to develop our professional reputation in Amersham and the surrounding areas, we have found the Local Directory to be one of our most successful forms of advertising. We also think the Local Directory plays a vital role in informing the local community of small businesses, services and events in their area. Thank you Local Directory!

AntoniaOwner, iFillYa Kitchens & Bathrooms
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