It’s Show Time! How To Market Your Show Or Event

If you’re hosting or planning to hold a show, race, workshop or some other kind of event this spring or summer, you might be wondering how best to promote it in order to make sure it’s a sell-out.

Once you’ve chosen the date and location, you’ll need to create a website and/or page/social media sites.

If your event is very large, taking place over a number of days and/or in a venue with capacity for many thousands of visitors, you’ll likely be planning further ahead and with a larger budget for promotion than something on a smaller scale.

You’ll need to think about your audience demographic when planning your event’s promotion. If it’s a village dog show, for example, you’ll want to make sure that you’re reaching out to local dog owners, dog walkers, vets, dog groomers and so on. Should your event be more along the lines of a school open day, you’ll be keen to specifically attract parents with school age children.

As with all marketing activity, it is always best to spread your promotional budget across a number of media so as to avoid ‘putting all your eggs in one basket’ and ensure the greatest reach. A good mix of on and offline advertising will stand you in good stead and doesn’t need to cost the earth. Local radio stations might be willing to give you a mention along with other local media such as newspapers and magazines. Perhaps you have someone on the organising committee who’s a dab hand with writing press releases.

Village shops and noticeboards are a great way to reach people and leaving leaflets in shops and doctors’ and dentists’ surgeries along with beauty salons, pubs and so on is always a good idea.

The power of social media knows no bounds but you’ll need to keep nudging people to share your event’s page and remember that lots of people who RSVP affirmatively won’t always turn up.

Think about how far ahead other events are advertising and at what point you would add an event like yours to your calendar so that you don’t leave it too late or, conversely, get in too early for people to then forget.

Here at the Local Directory, we’ve been working with event hosts for approaching 12 years and have a wealth of experience in helping people drum up attendance for their events. Our monthly magazines are hand-delivered to 100,000 homes across 12 Buckinghamshire and Hertfordshire areas. We offer a number of advertising options to suit all budgets and have a host of discounts available to those who book repeated ads and more than one issue.

We also offer leaflet print and distribution services alongside our magazines so don’t hesitate to give us a call on 01494 72 7000 or drop us an email to find out more how we can help make sure your event goes down a storm.

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