This October marks 11 years since the Local Directory started out. Yes that’s right – 11 whole years!
I took a look back at how and where we started and thought about some of the milestones we’ve reached in that time.
So how did the Local Directory come in to being? Well, it was the summer of 2006 and I’d been in finance and accounts all my working life. It was time for something different, something I could fit in around my children. So I retrained as a beauty therapist and set up a treatment room at home in our house. Then one of my husband’s friends told us about a local magazine business in another area. And you can guess what happened next: The Amersham Local was born. 3,000 copies a month hand-delivered by me and the husband come rain or shine!
Six months later and we were storming ahead, expanding our reach into Old Amersham and Little Chalfont, still working from our home in Amersham all the while.
The team gained a new member in the spring of 2008 – another local mum like me (who’s still with us to this day!) – and between us we looked after all the sales and admin while my husband managed the design and publishing side of the business on top of his day job. That changed when he got made redundant and suddenly we had our second title: Chesham. From there the Local Directory gathered pace and we added subsequent titles in The Chalfonts, Berkhamsted, Tring and Beaconsfield. The Local Directory family was complete.
We’ve seen competitors come and go but we are delighted to still be here going strong, these days employing 10 staff in our lovely Amersham office (keeping it local, naturally) and over 100 distributors who guarantee all our magazines are hand delivered through the letterbox.
I calculated that we’ve printed and distributed more than 5,000,000 magazines since day one, distributed over 10,000,000 leaflets and have had the pleasure of working with more than 3,000 advertisers through the years.
It’s been a wonderful journey and there’s still tons more to come. Thank you for all your support and we look forward to working with you for many years yet.